Module 5 · Week 3 · Days 11–12 Not started

Content pipeline: blog and social

Build a repeatable system that turns one idea into a blog article and a week of social posts, all on-brand and all reviewed by you.

The brief

Your product needs a reason for people to find it and come back. Pick one or two channels where your audience already spends time. Build a pipeline that keeps them fed without becoming a second job.

Why this matters

This is the module most marketers will use at work on Monday. A content pipeline that runs on AI but publishes with your judgment is the difference between posting when you remember and posting every week.

Where to start

Write the pipeline down before you automate it. Take one idea through every step by hand, with Claude’s help: outline, draft, critique, edit, cut into social posts. Note what you did at each step.

Then turn those notes into reusable instructions, so next time you can say “run the content pipeline on this idea” and get a first pass of everything.

One AI writes, another AI critiques, you decide. That’s the pattern. Never skip the last step.

What your reviewer will look for

These come up in almost every review of this module. Get ahead of them.

Bland, generic output that could be about anything.
Publishing without editing.
Doing the same steps by hand every time.

Skills this module tends to surface:

Editing and taste Automation Adversarial AI

Submit for review

Fill this in, copy it, and post it in the cohort channel. Reviews focus on your process as much as the result, so be honest about where you got stuck.