The course
Your mini company
0 of 8 modules shipped
- 0 Workbench Claude Code + GitHub
- 1 Product idea → spec → build → test
- 2 Shipping change → check → publish
- 3 Brand research → options → critique → codify
- 4 Website message → page → test
- 5 Content one idea → many posts
- 6 Operations signal → record → respond → report
- 7 Demo day present the mini company
Week 1 · Build and ship
Pick a project, build a v1 a friend can use, and put it on the internet.
Pick your project, set up your tools
Choose something fun to build and get Claude Code to make a first working piece of it on day one.
5 things to ship Pipeline: Your workbench
Product pipeline: build version 1
Turn your first working thing into a complete v1 that a friend can play or use from start to finish.
4 things to ship Pipeline: Product pipeline
Shipping pipeline: put it on the internet
Get v1 onto a public link, and build a way to ship updates safely and tell people what changed.
3 things to ship Pipeline: Shipping pipeline
Week 2 · Give it a brand
Name it, position it, codify the brand, and build the front door.
Brand & positioning pipeline: give it a name and a story
Turn a working product into a brand, written down so precisely that AI can produce on-brand work from one line.
6 things to ship Pipeline: Brand pipeline
The website: turn the brand into a front door
Build a marketing site for your product, using your brand file as the source of every word and design choice.
5 things to ship Pipeline: Website pipeline
Week 3 · Grow and run it
Feed it content, connect it to real people, and present your mini company.
Content pipeline: blog and social
Build a repeatable system that turns one idea into a blog article and a week of social posts, all on-brand and all reviewed by you.
5 things to ship Pipeline: Content pipeline
Operations: email, an MCP server and a mini CRM
Connect your mini company to real people and let Claude help run it, with you approving anything that leaves the building.
4 things to ship Pipeline: Operations pipeline
Demo day
Present your mini company in 10 minutes, from the product to the pipelines that run it.
5 things to ship Pipeline: Your mini company