Helmur Tactile Lab

Helmur Tactile Lab · Course 01

Learn AI by building a company.

Pick a game or product you'd love to exist. In three weeks you'll build it, brand it, launch it and run it with Claude Code. Nobody teaches you prompting. You learn it because your project needs it.

See the course How it works

What you'll build

Three weeks. Six pipelines. One mini company.

Each module adds a pipeline: a repeatable, AI-assisted way of producing something. The product comes first so there's something real to brand. The brand then feeds everything after it.

Week 1

Build and ship

Pick a project, build a v1 a friend can use, and put it on the internet.

Week 2

Give it a brand

Name it, position it, codify the brand, and build the front door.

Week 3

Grow and run it

Feed it content, connect it to real people, and present your mini company.

  1. 0 Workbench Claude Code + GitHub
  2. 1 Product idea → spec → build → test
  3. 2 Shipping change → check → publish
  4. 3 Brand research → options → critique → codify
  5. 4 Website message → page → test
  6. 5 Content one idea → many posts
  7. 6 Operations signal → record → respond → report
  8. 7 Demo day present the mini company

How it works

Deep end first. Feedback when it counts.

  1. 1

    Brief

    Each module gives you a goal and a definition of done. Never step-by-step instructions.

  2. 2

    Build

    You work with Claude Code to get there. Getting stuck is expected. Claude is your first teacher.

  3. 3

    Show

    You share what you shipped, what you asked Claude, and where you got stuck.

  4. 4

    Review

    You get specific feedback on the work and the process. “Give it three brands you admire and say why.”

  5. 5

    Level up

    You apply it, ship again, and move on. Every piece of feedback adds to your skill record.

Most AI courses

  • Lessons on prompting, then a quiz
  • A tour of tools, one feature at a time
  • Practice on made-up examples
  • You finish with a certificate

This course

  • A brief, then you build
  • One tool, used for real from day one
  • Practice on your own project
  • You finish with a live product, a brand and six pipelines you can reuse at work
Helmur Tactile Lab

Learn by doing.

Tactile Lab is where Helmur teaches with your hands on the work. Every course is a build: you make something real, and the skills arrive because the work needs them. Learning AI by Building is the first.

For marketers and anyone who's never built anything.

No coding experience needed. The only prerequisite is being comfortable feeling lost for a while.

Start with Module 0