The brief
Your sign-ups, readers and players are real people now. Build the operation that keeps track of them and talks to them. Then give Claude the tools to help you run it.
Why this matters
This is the step from using AI to building with it. An MCP server is a small program that lets Claude read and act on your own data: your sign-ups, your content calendar, your CRM. Once you’ve built one, you’ll see opportunities for them everywhere at work.
Where to start
Map before you build. Ask Claude to list every place a person touches your mini company and what each touch should trigger. Pick the one loop that matters most, usually “someone signs up, they get a welcome, you get a record”.
Build that loop end to end. Then add the next one.
Let it draft the email. You press send. Give AI room to work and keep the irreversible steps for yourself.